We run marketing for real muck-shifting firms — WCR Grab Hire, GTS Grab Hire, Randalls Crane — so this is what works, not theory.
The three things that matter
Google Business Profile beats your website. 5.0★ with fresh photos and weekly posts wins the map pack — that's where builders look first.
AI search is re-ranking everyone. "Grab hire near me" asked to ChatGPT names 1–2 firms. Schema + entity pages decide who. Most Essex competitors score under 12/18 on AI visibility — we audited 8 this week.
Missed calls are the biggest leak. You're in the cab or on the grab — every unanswered call is a £250–£380 load going to the next name. Missed-call textback plugs it for less than one load a month.